![]() ![]() To configure your device or application, connect directly to Microsoft 365 or Office 365 using the SMTP AUTH client submission endpoint .Įach device or application must be able to authenticate with Microsoft 365 or Office 365. You want to send email to people inside and outside your organization.You want to send email from a third-party hosted application, service, or device.This option supports most usage scenarios and is the easiest to set up. For more information, see Enable or disable authenticated client SMTP submission (SMTP AUTH) in Exchange Online. ![]() SMTP AUTH is disabled for organizations created after January 2020 but can be enabled per-mailbox. You must also verify that SMTP AUTH is enabled for the mailbox being used. To find out more about OAuth, see Authenticate an IMAP, POP or SMTP connection using OAuth. As a result, there are no plans to disable Basic Authentication for SMTP AUTH clients at this time. Although SMTP AUTH now supports OAuth, most devices and clients have not been designed to use OAuth with SMTP AUTH. We recommend using Modern Authentication when connecting with our service. If you need more creative inspiration, check out these examples of award winning direct mail campaigns.This option is not compatible with Microsoft Security Defaults. This will also help you become a better estimator over time, and thus a more effective marketer. It’s always a good practice to measure your results after a campaign, to see how close you were to your original projections, and if you achieved a positive return on investment. Know exactly how you’ll handle positive responses, and track each one If you scan your mailpiece and can’t determine the call-to-action within 3 seconds, revise your creative. Review your creative to make sure that the recipient will know exactly what action you’re asking her to take. Know your cost per unit, and project a conversion rate, so you can estimate whether your campaign will have a positive ROI before running it. It’s better to make a strong impression to a few than to make a weak impression to many. The general rule of thumb is that the smaller and more targeted your list, the more you can spend per piece. Make sure that your names and addresses are accurate. Incorrect addresses or old contacts create a wasted investment. Your list is the most important component of your direct mail campaign. Everybody loves a deal, and make them feel that you appreciate their business by giving them a strong offer.Īfter deciding how you’re going to use direct mail, make sure to follow these 5 steps:
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